One of my favourite films of all time is The Codfather….(except the third one). I love Marlon Brando, and the fact he stuffed two cotton wool balls in his gums to achieve that famous voice and droopy cheeks. Legend. Anyway the brandzine previously mentioned had a bit of humour in it and bit of rebellion so incorporating some of my illustration went towards this.
Fred Perry was pretty much one of the first brands to influence British culture and still continues to dedicate itself to different subcultures, and its loyalty to its customers still remains, which I think has made it such a success. Not sure if you’ve noticed but so many brands (especially British brands) are following this concept, concentrating on heritage but to be honest Fred Perry was the initiator of this. It’s loyal, dedicates its time to the music industry, has always been emotionally connected with its customers and still is, a plus is it showcases new bands on its website and blog.
If you’ve ever seen The Godfather, some of these aspects sum up his continuous actions (to a certain degree). So drawing the synonymous polo tshirt combined with a British touch was my decision to illustrate the brand and its essence……drawing a British animal, a Cod. Thought a cod’s face looked similar to Marlon Brando’s. :)
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